Course Outline

Digital Media Basics

• Introduction to Digital Marketing
• How to structure your marketing plan
• How to segment your audience
• How to segment your channels
• Home Work

Website Optimization as a Marketer

• How website should look like from Marketing point of view
• Content Structure
• How to Audit
• Tools and Resources
• Home Work

Search Engine Optimization

• SEO Basic
• How Keywords and SEO works
• SEO Opportunities
• Tools and Resources

Keyword Research

• Onpage SEO
• Technical SEO
• Tools and Resources

OffPage SEO

• Best and Smart Practice of Link Building
• Competitor Analysis
• Tools and Resources
• Home Work

Social Media Marketing

• Social Media Marketing (Organic)
• How Social Media works
• Opportunities
• Why Content Goes Viral?
• Tools and Resources
• Audience Research
• Facebook Advertisement Basic
• Business Manager Account Creation and Ad Account Set up
• Pixel Setup
• Ad Creation
• Tools and Resource
• Home Work

Email Marketing

• Email Marketing Concept
• Lead Collection
• Email Best Practice
• Segmentation Strategy
• Tools and Resources
• Email Campaign Setup
• Report and Analysis
• Home Work

Google Analytics & Webmaster

• Analytics and Webmaster Tool Basic
• Goal and Event Tracking
• Advance Practice
• Backlink Analysis
• Data Analysis
• Home Work

Google Adwords and Display Ads

• Google AdwordsBasic
• Why Adwords
• Live Campaign Setup
• Best Practice
• Tools and Resources
• Home Work

YouTube Marketing

• Why Video Marketing?
• YouTube Content Creation
• Keyword Research
• Tools and Resources
• Optimize YouTube Channel Like a PRO
• YouTube Ranking Factors
• Research and Analysis
• Conversion Related Tips, Quick Money Generate Tips
• Home Work

Mobile Marketing

• Difference Between Email and SMS Marketing
• Similarity Between Email and SMS Marketing
• Best converting SMS
• Strategy for Long Run
• Home Work

Content Marketing

• How to be viral With Content
• Advantage of Blogging
• How to Generate more Shares and Engagements
• Home Work

Earning Scopes With Your Digital Marketing Skills

• How Can We Earn as a Digital Marketer
• What is Passive Income
• What Next?
• Exam