Course Outline

Electronic Commerce Foundations

• Introduction to Web Commerce
• Impetus for Web Commerce
• Electronic Commerce Defined
• Applying E-Commerce Concepts to Focus Companies
• Types of Electronic Commerce
• Microcommerce and Macrocommerce
• Benefits of Electronic Commerce
• Drawbacks of Electronic Commerce
• E-Commerce Solutions
• Web Storefront Hardware and Software
• Ingredients of a Web Storefront
• The Virtual Enterprise
• Site Implementation
• E-Commerce Guidelines

Law and the Internet

• Introduction to Internet Legal Issues
• Electronic Publishing
• Intellectual Property Issues
• Areas of Liability
• Copyright, Trademark and Patent Issues
• Privacy and Confidentiality
• Jurisdiction and Electronic Publishing
• Internet Taxation
• International Tax and the Internet
• Customs and E-Commerce
• Tariffs and E-Commerce
• Protecting a Brand
• Ethical Business Practices

Web Marketing Goals

• Marketing Overview
• Web Marketing Benefits
• Examples of Successful Web Marketing
• Marketing Goals
• Web Marketing Strategies
• Growth Drivers and Barriers in ECommerce
• Selecting and Positioning Your Product
• Identifying Your Target Market

Online Product Promotion

• Online Promotion Overview
• E-Commerce Promotion Considerations
• E-Commerce Site Categories
• Banner Ads
• Advertising Representatives
• Banner Ad Positioning
• Banner Ad Exchange Networks
• Referrer Programs
• Blogs and Blogads
• Pop-Up and Related Ads
• Search Engine Placement
• Tags and Search Engines
• E-Mail and Marketing
• Ad Performance Evaluation
• Offline Product Promotion
• Ad Campaign Implementation

Site Usability

• Overview of Usability Issues
• Usability Testing
• Designing the Site Hierarchy
• Page Layout Design Guidelines
• Browser Compatibility Issues

Customer Relationship Management (CRM) and EServices

• Managing the Customer
• Customer Relationship Management
• Customer Service Concepts
• Customer Service Tools and Methodology
• E-Service Action Plan
• Integrating CRM and Customer Service

Business-to-Business Frameworks

• B2B E-Business Overview
• E-Commerce Fundamentals
• Business Concepts
• Internet Marketplaces
• Tools and Technologies
• Electronic Data Interchange (EDI)
• Open Buying on the Internet (OBI)
• Open Trading Protocol (OTP)
• Web Services

E-Commerce Site Creation Packages — Outsourcing

• Outsourcing Site Creation Packages
• Entry-Level Outsourcing: Online Instant Storefronts
• Online Outsourcing Solutions
• Outsourcing: Mid-Level Offline Instant Storefronts
• Mid-Level Offline Storefront Products
• Outsourcing: High-Level Offline Instant Storefronts
• High-Level Offline Storefront Products
• Auctions: The Other E-Commerce Option

E-Commerce Site Creation Software

• Microsoft Commerce Server 2007 Overview
• Web Server Overview
• Microsoft Internet Information Services (IIS) 6.0
• IIS 6.0 Preparation
• IIS 6.0 Installation
• IIS 6.0 Configuration
• Sun Java System Web Server 6.1
• Open-Source Solutions
• Sizing Your Hardware

Site Development Software Implementation

• Commerce Site Development Overview
• Database Servers
• Commerce Site Development

E-Commerce Site Development Using Commerce Server

• Commerce Site Development Overview
• Database Servers
• Commerce Site DevelopmentBuilding Commerce Solutions
• Commerce Site Management
• Solution Site Customization

Creating an Online Catalog

• Catalog Design
• Commerce Server 2007 Catalog Definitions
• Building a Base Catalog
• Virtual Catalogs
• Using Commerce Server to Support B2B Commerce

Inventory Control and Order Processing

• Inventory Management
• Inventory Systems
• Designing Order Systems
• Order System Implementation

Payment Gateways

• Payment Processing in E-Commerce
• Choosing Payment-Processing Methods
• Credit Card Processing
• Managing Transactions
• Implementing PayPal
• Online Check Processing
• Preventing Fraud

E-Service Implementation and Support

• Implementing Customer Support
• E-Mail and User Forums
• Frequently Asked Questions (FAQ) Implementation
• Knowledge Base

Transaction and Web Site Security

• Overview of Transaction Security
• Purposes of Security
• Encryption and Decryption
• Public Key Infrastructure (PKI)
• X.509 Standard
• Certificate Revocation
• VeriSign
• Using Certificates
• Obtaining Certificates
• Installing Certificates
• Implementing Microsoft Certificate Services
• Secure Electronic Transactions (SET)
• Securing Sensitive Data
• Identifying Attack Types
• Protecting Against Attacks
• E-Commerce Forensic Techniques

E-Learning Solutions

• E-Learning Introduction
• E-Learning Models
• Distance-Learning Essentials
• E-Learning Content
• Student Navigation and Progress Reporting
• Reusable Learning Objects

Site Management and Performance Testing

• Introduction to Site Management and Performance Testing
• Site Management Tasks
• Managing Web Site Performance
• Logging and Trend Analysis
• Performance-Monitoring Tools
• Course Conclusion